ORIGINAL & AWARD WINNING

Luxury Soft Play & Ball Pit Store

Calling all lovers of play

Pre-Orders Open

Shop our award winning

Boucle Collection

Fall in love with our

Floral Collection

Save up to 60% off

Sale Collection

FREE SHIPPING on purchases over $300* Afterpay & Zip Available

Welcome To The Playtime Store

Created by a mum, for mums (and dads too!). At The Playtime Store, we believe in bringing together style and function for playtime that’s as beautiful as it is fun. From luxury ball pits to soft play essentials, our carefully curated range is designed to keep your little ones entertained while making life just a little bit easier for you. Loved by families across Australia and New Zealand, we’re here to help you create lasting memories—without sacrificing your home’s style!

25,000+ Happy Parents and Children!

Don't just take our word for it – hear from over 25,000+ happy parents and children that love The Playtime Store.

Why invest in our soft play?

Foster Creativity

Spark imagination and foster creativity through open ended play.

Why invest in our soft play?

Buy Quality

Invest in the best - We take pride in the strength and durability of our products, designed for long lasting fun.

Why invest in our soft play?

Aesthetic Pleasure

Don't compromise on style. Our products are designed to blend seamlessly into your home.

Why invest in our soft play?

Develop Motor Skills

Develop your child's gross motor skills everyday, safely at home.

FREE Inflatable Pool with purchases over $300 Afterpay & Zip Available

Our Story

Founded in 2020, The Playtime Store quickly became a leading name in Australia and New Zealand for luxury ball pits and thoughtfully designed soft play equipment.

Born from a passion for child development and a love of beautiful, functional design, our vision was clear: to create high-quality play pieces that not only support children’s growth and gross motor skills, but also complement the aesthetic of modern homes.developmental stages, giving parents the chance to slow down, connect, and truly enjoy time with their little ones.